Equality Now

Equality Now works for the protection and promotion of the human rights of women and girls around the world. Their previous website was awkward and poorly organized, which often got in the way of their ability to mobilize people and make change. The site was available in four languages (English, Spanish, French and Arabic), but each language felt very separate from the others. It was also tedious and difficult for staff to manage. These, as well as a major visual redesign, were the focal points when we started working together.

Goal: More integration between the four different language websites.

One of the coolest things about Drupal is the way it handles multiple languages (in one website) gracefully. Equality Now’s website is a super example, because it has four languages, one of which (Arabic) is read right-to-left.

To address this, Drupal does a nice job of switching the right and left sides of the page, and aligning on the right what it would have aligned on the left in English. See how the Arabic homepage neatly shows the map and navigation on the left, and the carousel and logo on the right? Take a peek at the live Arabic site and click around, too.

Goal: Save staff time.

Drupal helps the staff be able to manage their website much more efficiently. For example, they can easily see which pages have been translated already, and which are still left to be done. Through the handy "translate" tab, they need only check the list of translations that are related to a particular page.

Goal: Highlight most important information on homepage.

Using the Nodequeue module, staff has easy and direct control over which content shows up on the homepage, and in what order. The drag-and-drop interface (the plusses on the left side) make the queue super-easy to rearrange.

Goal: Make the site more scalable, so new features can be added going forward.

In the fall of 2011 Equality Now will add a new feature to their website: a video PSA contest called "What Equality Means to Me." We'll update this page with more details then!