Genocide Intervention Network

Genocide Intervention Network (GI-NET) organizes the anti-genocide movement, not just in Darfur but in other areas of the world too. When we met them, they had a website built in an older version of Drupal, and a logo that everyone agreed did not represent the network appropriately. In addition, they had various different systems for tracking and communicating with their supporters, none of which could integrate with the website or any of the other systems.

Goal: Design an entire new brand, including the logo and website graphic design.

Meetings with the different groups of GI-NET staff and board members gave us a lot of input about what they wanted to convey through their logo and website. Through a quite a few iterations of design, we arrived at the one they all loved: striking, personal, and very real. As for the logo, the fraying rope symbolizes breaking the system where genocide is possible. The placement of the rope between the words "genocide" and "intervention" is just that -- an intervention.

Goal: Play up the fact that they are working in several other areas besides Darfur.

The Darfur genocide had been getting such a large amount of press coverage. GI-NET didn't want to minimize its importance, but at the same time they knew they needed to get some other areas into the spotlight. The map with "Areas of Concern" on the homepage gives a very quick visual indication that they are addressing problems all over the world, not just in Sudan. Furthermore, rolling over the "Areas of Concern" link in the main navigation, you can see a drop-down menu that lists the countries in their active focus at this time.

Goal: Integrate the various systems to help with staff efficiency.

Upgrading to the latest version of Drupal got things to the point where we could improve the back-end of everything. The most important integration was the one with Salesforce, the constituent relationship management (CRM) tool that they had chosen for tracking all the information about their supporters. By the time we were done, everybody's volunteer activities, email opens and click-throughs, actions, donations and comments were all being tracked in Salesforce.

Visit the new Genocide Intervention Network website now.